The Panorama Blog

Personalization and privacy have become table stakes for every retailer. Brands must safeguard the data they collect while going deeper than ever before to collect consensual, actionable data. In other words, they have their work cut out for them.

Third-party data helped pave the way for eCommerce personalization. It’s been the cornerstone of retailers’ marketing strategy for decades.

Understand the different types of data, the differences between them, and what zero-, first-party, and multimodal data can do for your business.

The new tools in your data Swiss Army Knife? First-party, zero-party, and multimodal data. Used together, these three data collection methods create a personalization flywheel effect. To future-proof your retail business, you’ll need to pivot to these more reliable and effective data resources. Let’s begin with first-party data.